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BEAUTY, STRENGTH, WISDOM, & PROTECTION

by on ‎08-15-2014 03:12 PM


Hi my friends,


I hope this finds each of you happy & healthy and that you are taking the time to enjoy your summer with friends and family. I am very excited to share with each of you the inspiration behind the launch of our newest collection here at JAI John Hardy which will debut on August 21st at 11AM ET with my sweet friend Antonella and then back again at 11PM ET with my partner in crime Lisa Robertson.



The Bodhi Collection is inspired by the story of the sacred Fig tree in Bodh Gaya, India, where according to Buddhist, the Buddha attained enlightenment.  Commonly known as the ‘Bodhi’ tree or ‘Tree of Enlightenment’, it is considered a place where one can seek refuge in life.  The Bodhi is recognizable by its heart shaped leaves and are planted in close proximity to every Buddhist Monastery. 



Bodhi Tree with roots wrapped around Buddah Head in Ayutthaya, Thailand


While on two of my most recent inspiration trips in Northern Thailand I experienced not only the customs of the Bodhi tree, but also learned the significance trees play throughout the Thai culture.  The more I traveled and explored the villages of Thailand, the more I became intrigued with not only the beauty of these centuries old trees, but the stories their branches told.  Can you imagine if their branches could talk, the stories they could share?  Through these stories, I realized how symbolic these beautiful trees are to the journey of life that each of us is on.



Exploring Wat Umong Tunnel Temple in Chiang Mai, Thailand


Like us, the strength and individual beauty of each tree is a reflection of the life it has lived.  A tree shows us, that from a tiny bare seed of potential, how the self can come into existence.  Comparable to the tree, we are upright in the trunk, long armed with our branches, have slender fingers representing our leaves, and toe the earth with our roots, all coming together to create balance and harmony that reflect the season of life that we are in.  


Upon my return to our team of JAI craftsmen, I worked side by side to help interpret the beauty of these sacred Bodhi trees.  The roots symbolize our core beliefs which create the strength of the tree’s trunk.  The branches of the tree reflect the lives we have lived, while the beautiful leaves symbolize the seasons of our life.  Each design becomes your personal story, reflecting the life you have lived, and sharing the stories of your journey.



New Bodhi pendant in sterling silver and 18K gold shot in Sukothai, Thailand


The trunk & twisted branches are created in sterling silver while the leaves are accented with 14k gold.  Our best-selling Sukhothai twisted cable is thoughtfully incorporated into the new Bodhi designs, allowing for great styling with your favorite JAI pieces. 



New Bodhi Kick Cuff


Please join me August 21st as I introduce this special collection along with many more amazing new designs in our exotic CROCO Collection and our timeless Sukhothai Collection.  Rich two-tone designs with gorgeous gemstones take center stage in two hours of beautiful jewelry as I bring the world of JAI John Hardy to life.  Join me on our JAI Jewelry FB page & JAI Instagram page for an insider’s look.



New Croco designs



New Sukothai gemstone cuffs photographed in Sukothai, Thailand


Safe travels,


Scott