Blogs

American West Jewelry is back in a big way!  It’s been so long since we saw you last on QVC, and we’ve been hard at work making this event extra special. Tune in to QVC on Monday, March 24th from 1 - 3 pm ET and on Thursday, March 27th from 5 - 7 am ET and again from 7 - 9 pm ET to see our newest collection of bold American styles.

Now that it’s officially the Spring season, we want to celebrate color and the return of sunny days and blue skies.  For us that means Sleeping Beauty turquoise!  Among the finest quality turquoise in the world, Sleeping Beauty turquoise is known for its amazing hue that is just as vibrant as the skies of the American West.  And being mined in our neighboring state, Arizona, makes this gemstone even more special.

In our incredible Fourth of July celebration last year, nearly every Sleeping Beauty turquoise style sold out because of your passion and appreciation for this rare gem.  We’ve spent the months since then gathering more of these hard-to-come-by gemstones and creating more of your favorite styles, like this Sleeping Beauty Turquoise Najah Enhancer (J283081) that might just be one of the most iconic looks that we’ve ever created.  Wow!

And we’re bringing new designs from some special artists that you know!  Last year, Native American jeweler Kenneth Johnson was commissioned to create a necklace for the Muscogee Nation chief to wear to the Presidential Inauguration.  His necklace celebrated leadership and community and was an amazing representation of his craft!  This photo shows Kenneth at work on the unique piece.  Tune in to see the necklace inspired by his one-of-kind design.

We’re also debuting new designs from Fritz Casuse, one of which is an amazing hummingbird ring inspired by a piece that took home a First Place ribbon at last year’s prestigious Heard Museum Indian Fair & Market.  It is an unbelievable work of artistry!  Here’s a look at the award-winning ring that inspired his new design.

You’ll also see a new pottery-inspired design from award-winning Pueblo Potter Jody Naranjo and more colorful, nature-inspired styles from Veronica Benally. Year after year we are so honored to work with Native American designers who are leaders and innovators in the art world. 

We can’t wait to share our newest visions with you!  Join us next Monday, March 24th from 1 - 3 pm ET and again on Thursday, March 27th from 5 - 7 am ET and again from 7 - 9 pm ET.  It will be the celebration of artistry and bold style that you’ve been waiting for!