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Western lifestyle is about fun, romance and most of all about adventure. It’s an exciting mix of traditional and modern, casual and formal—you can wear your finest filigree with jeans, your cowboy boots with an evening gown. Westerners love to be elegant and sophisticated, but always by their own rules, of course!

American West Jewelry will bring you this truly American embrace of casual elegance with new designs drawing upon classic Southwestern and Native American motifs as well as influences from Spanish and cowboy cultures. The color artwork of Santa Fe, the chic fun style of the Buckaroo Ball, the spirituality that Native Americans bring to their art, the ironwork that adorns Spanish missions throughout the West—these are just a few of the amazing influences behind American West Jewelry.

Do you want to add a bit of the beauty and spirit of the American West to your wardrobe?  Tune into QVC this Sunday, April 29^th for the very first American West Jewelry show! You can also get a sneak peak if you check out QVC.com tomorrow, April 28th! Carolyn Pollack will be a fashion adventurer right alongside you, helping you express your own casual elegance through colorful gemstones and Western design motifs in sterling silver. Join QVC and Carolyn Pollack this Sunday from 1-3am ET and 7-9pm ET for the launch of American West Jewelry and a joyful celebration of the Western lifestyle!