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Naughty or Nice?

by on ‎12-19-2011 12:59 PM

Santa baby, set some diamonds under the tree, for me.


Been so good all year long.


Santa baby, I love the ones from Affinity.


So that takes care of Santa, but we all want to know! Have you been naughty or nice? Which is it? Of course the implication is that if you’ve been nice you’ll be rewarded with gifts from your wish list – like diamonds!


Well “someone” must have been VERY nice this year, because on December 20th,  QVC will be showcasing some amazing pieces from the AFFINITY collection, just in time for last minute gifts.  And since “someone” has been so nice this year, there will be an amazing Affinity Today’s Special Value. As Santa’s “little helper” I’m going to give you a sneak peak at three items that I think every woman might have on their wish list. Let me know if they are on yours!


Two of the hottest trends in the jewelry industry right now are keys (we did a great one last year) and heart pendants. So Santa has been listing to somebody, because Affinity has combined both trends together into a heart shaped lock with it’s own special key. The symbolism of the lock and key has been in jewelry for centuries with emotional significance to lovers who hold the keys to each other’s hearts. The symbol also speaks to the unique bonds between two friends. J263278 is one of the most beautiful renditions I’ve seen on this historic theme. The back of the pendant has an intricate scrollwork design with a “key-hole” center while the front of the pendant features ¾ cttw. of hand-set sparkling diamonds. For those who have something a bit different on their wish list, the diamonds come in your choice of classic white or popular blue.


If you couldn’t help but notice all the flyers and catalogs that are showing diamond watches these days, you’re not alone. If you’re a woman who has been wishing for one all year but has been discouraged by the prices you’ve been looking at in those flyers, Santa heard you too! LOUD AND CLEAR! J262107 is the newest Affinity Diamond watch featuring ½ cttw of shimmering diamonds. This watch isn’t just the regular ones you’ve been seeing though, this is a “Chronograph” featuring 3 sub-dials and a Swiss movement! And because Santa knows that you like to change it up a bit every now and then, the strap is easily changeable with others (including a metal bracelet – J263523) that will be available online.


For those women who have written in to tell Santa that they miss the annual Affinity “Holiday Ring” – check that one off your list. We will be featuring a 1-carat total weight woven style in cased 14 karat gold – J263339. Of course, I did whisper in Santa’s ear that I’d love to see it with baguettes and rounds – just for some extra flash and pop! After all, it’s the holidays!


So the question still is, have you been naughty or nice? Well, unless you’re prepared to share it here with us, only your Santa knows…… In any event, I hear that sometimes even bad girls get diamonds! Tune in tonight, December 20th at 12-2AM EST for Diamond Jewelry by Affinity!


- Michael O'Connor