Blogs

Every Woman Needs a GO2BRA

by on ‎07-10-2013 05:33 PM

Greeting to all of our QVC customers!  In the event that you have not seen our new GO2BRAS® styles that are already on QVC.com, I want to formally share with you the excitement around the re-launch of GO2BRAS®.


Many of you know me as the founder of LIPO IN A BOX® Shapewear and some of you are aware that after many customer requests, we added bras to our line on QVC, in recent years.  Following our successful introduction of 2 styles on QVC, I decided to let you, the QVC customer tell me what you wanted to see in the next styles we introduced.


Once the list was compiled and working closely in collaboration with our design and technical team here at Dana-Co, a collection of GO2BRAS that will begin satisfying your needs and wishes came to life.  The design team did a fantastic job of turning these concepts into finished quality product with fabulous features, for all of us to wear and enjoy. Below are a couple ways to style one of our new bras.


Geometric Lace Bra


Some of you have asked, ‘What is a GO2BRA?’  Our GO2BRAS® brand is solution-focused with a desire to provide reliable options for the modern, classic woman, like you. We are a lingerie brand focused on enhancing and flattering the unique shapes and sizes of all of our customers.  We take pride in providing innovative solutions in the areas of fit, function and fashion.  We are transforming your request into solutions for which you have been longing for.


There are a few features you ladies consistently scream for…comfortable straps, wires that won’t poke through, consistent fit, lift and support, as well as quality fabrics! These items were on the top of our list when developing the styles we are launching here at QVC. We offer sizes 34B to 42DDD!


I’m excited to introduce you to one of my personal favorites on AM Style with Leah Williams. It is called the Geometric Lace Cami Underwire Bra (A233374). While there are lots of beautiful, sexy, cami bras on the market today, like you, I wanted a practical cami bra…one I could wear to church, on a date with my husband, to work or just about anywhere.  Being able to wear it anywhere makes it a good value to me. 


Detailed images


The geometric lace is lined and not see through.  I also find the geometric lace not quite as frilly, therefore I find it more versatile. We added some awesome plush foam comfort straps that are, not at all, matronly looking, yet are oh, so comfy.  The double layer of luscious microfiber hugs and supports while the strap placement prevents slipping off the shoulders. 


I know, I know…you want to know about the underwire.  We are using a patented design underwire system in all our GO2BRAS from Fortitube® by Stretchline®.  It is a no poke through underwire technology for added comfort, support and durability.    


I hope you can tune in to AM Style for more fabulous details about this new cami bra.  Don’t forget to check out all the styles on QVC.com.  More solutions are on the way from GO2BRAS…thanks to you and all your suggestions and comments!  We listen, we care!


 


All my best to you,


Connie Elder