Blogs

Hi QVC Genie Bra gals!

I wanted you to be the first to know that April 7 will be our first Genie Bra Today's Special Value ever! Spread the word! I'm so excited. You're going to have your choice of so many incredible new colors, and it’s the first time we've been able to bring you the Genie Bra with lace trim.

I hope you'll all be able to join me for this important event! To think, it was just a few years ago that I made a passing comment to some of my best friends at lunch about how uncomfortable my bra was, and to my surprise, the sentiment echoed around the table. I started opening up the conversation to more women to find out what they thought about their current bras and what they wanted and wished for in a bra. I discovered that women’s responses hadn't changed very much in literally decades! I remember my grandmother and mother talking about the same things decades earlier, and yet here we are talking about the exact same problems today—painful underwire and hooks, back fat, awkward bulges, straps that fall down, etc. Surely, you'd think bras might've evolved and these type of problems wouldn't exist anymore, right?

I decided to do something about it! I felt it was my obligation to women everywhere—and to me—to create a bra that addressed the needs of all ladies, regardless of age, size, or shape. It had to be comfortable, supportive, and stylish! Now, thanks to all of you, the Genie Bra is a successful reality and women everywhere haven't just spoken, but they've been listened to. The Genie Bra has granted your wishes and changed the way you feel about wearing a bra forever!

After over two decades of experience in TV sales, I still find just as much pleasure in being able to bring truly fabulous products to you that'll help improve your day and empower your life! Without a doubt, nothing has been as personally rewarding to me as all the calls, letters, and emails I continue to receive from around the world about your remarkable stories of love for the Genie Bra! I think it's terrific that the Genie Bra supports you, and your continued support and encouragement have inspired my desire to keep creating for you! I can't possibly thank you enough for your openness, loyalty, and friendship!

Please join me April 7 on QVC for our first-ever Genie Bra TSV featuring new colors! It means so much to me and to our “sisterhood” of QVC ladies who may be getting their first Genie Bra that day! I look forward to hearing all of your personal Genie Bra stories and being able to share my brand-new colors for the first time with you! Tell your friends to watch and I hope to hear from you!

Enjoy the comfort, support, style, and now brand-new colors from Genie Bra!!

—Stella Riches, Genie Bra Designer