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What a fantastic year so far! January got off to a great start with the introduction of our new company, Fit 4 U, on QVC.com. With so many of us planning getaways at the beginning of the year, the timing was perfect! As a matter of fact, I'm taking my very first "sun" family vacation in a few weeks. We’re avid skiers, so our vacations have always been in the snow. This year, my son said, “Mom, can we take a beach vacation?” I agreed immediately, and was then faced with the big question—where? Since we’ve never been on a beach vacation, the choices are extensive. Simple solution…I asked the question on my Facebook page. My FB friends quickly responded with wonderful feedback and suggestions, and I’m thrilled to go away and wear my new Fit 4 U suits.
You may be asking, “Why Fit 4 U?” Starting Fit 4 U was an amazing opportunity to do something new and exciting. For anyone who has given birth, you know it's hard work, and then the results are unbelievable. We're so jazzed to show you all our new ideas. We've created something new, modern, and more in tune with the current fashion and consumer-demographic trends. After scouring hundreds of emails and letters, I realized there were new categories that needed to be addressed. So, I added Fit 4 Ur Cs, Fit 4 Ur Ds, Fit 4 Ur Es, and Fit 2 Lift.
Look for the premiere shows on March 20. I’ll let you know specific times in my next blog. I'll be introducing new solutions, new prints, and new construction details, all with Fit 4 U’s “Q.F.F.”—Quality, Fit, and Fashion. For a sneak peek at a limited selection of our new collection, shop QVC.com.
I’m so excited to see you on air again and introduce you to all our new items. My mantra is, “It's your right to look great and feel good in a swimsuit,” so continue to always let me know what you’re searching for!
—Pattie Byrnes, CFO (Chief Fit Officer) Fit 4 U
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