Blogs

Birki's TSV Teaser!

by on ‎06-16-2011 02:29 PM

Have you ever wondered what goes on behind the scenes at QVC to prepare for a fashion show? Well, long before I worked here, I often wondered as a faithful viewer and customer what really happens. Who styles the outfits that the models wear? How is it decided what they wear and how they wear it? Now that I work here (I’ve been at QVC as a fashion stylist for 10 years), I now know the answer to those questions. There’s so much that’s involved to produce a live show — you could never imagine what it entails. There's months of company-wide planning before I ever get my hands on the product. But when I do, that’s my time to have some fun and present it to you in a way that I hope you can relate to and enjoy!


One of my next big shows is preparing for our upcoming Birki’s TSV, which will air on Friday June 17 at Midnight ET. (Actually, it’s a two-hour show that begins at 11 p.m. ET on Thursday). Are you looking for a super-comfortable sandal to wear with all of your favorite summer fashion? Let’s talk! I was in the shoe business for eight years before joining QVC, so I know my shoes. This particular Birki is a toe-loop design with an adjustable buckle for the perfect fit. This is the first time that the toe loop is being offered as a TSV and it’s one of our best sellers. Besides the deep-heel cup and great arch support for comfort, let’s get to what’s really important to you ladies — how it looks. There’s no sacrificing fashion for comfort here. This sandal is a more feminine design that has a brand-new patina finish that gives it a shimmer effect. And the color choices are divine! Navy, mocha, champagne, silver, and coral — how does one choose? (By the way, the coral and champagne are exclusive to QVC for a limited time, so you're the lucky ones to have the chance to own these great colors before the rest of America!) There’s really a hue or two for everyone, whatever your personal taste may be. Whether you opt for more neutral shades or prefer a pop of color, I’m sure you’ll find what you’re looking for to complement your wardrobe.


What would I wear with this sandal? Given their more feminine feel, I would wear anything from cute cargo shorts and capris to casual skirts and fun summer dresses. When I spoke with our on-air guest,


Claudia Brockmueller (the Birkenstock Collections representative), she told me, “These sandals with the toe loop are my personal favorite. I take this style with me on vacation. Whether I’m in my shorts in the afternoon or wearing a breezy dress to dinner, this is my go-to shoe.” So there you have it — a perfect marriage of comfort and style, not to mention the versatility!


Please join me (I’ll be styling the models), Claudia, and our host Jacque Gonzales for the kickoff of our fabulous Birki's TSV (A215639) on June 17th. And remember to tune in at 11 p.m. ET Thursday — the show is from 11 p.m. to 1 a.m. ET! And if you have any fashion questions, give me a shout and I’ll be happy to answer!


Hope you’ll be watching!


—Sally