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September is fashion month, and while the color “gold” may have fashion highs and lows, the glow of gold jewelry never falls out of fashion’s favor. Have you ever known a time when gold jewelry wasn’t “in”? Gold jewelry is extremely versatile and valuable when it comes to accessorizing. Here’s why:

• Gold jewelry comes in a variety of looks to fit every style.


• For jewelry, gold comes in a variety of colors and is often set with every color of gemstone, so pieces can work with every outfit.


• Gold spans every jewelry category from rings, to necklaces, to bracelets and beyond so you can always find a place to accessorize with gold jewelry.


• Gold jewelry purchased today will give you a lifetime of wear and enjoyment and is destined to become family heirlooms tomorrow.

Not only is gold versatile, but throughout history it has always been highly desired and sought after. Once, only as possessions for royalty and nobility, today most of us have the desire, and ability, to adorn ourselves with the luxurious glow of gold.

But have you been astounded at the price of gold lately? Have you heard that items being offered at one price today may not be able to be offered again at the same price? Well I hope that this gives you some insight on why.

Pure gold is a “commodity” traded daily on world stock markets where the price is subject to what’s call “supply and demand”. Simply stated, when there’s large demand for gold and the supply channel has trouble meeting the demand the price goes up. There are a number of factors today that contribute to the escalation of gold. Were you aware of these?

• A strong US dollar helps keep the price of gold controlled, however, lately we’ve had a tougher time. Because of this, people invest in gold as a hedge against inflation and that increases demand.

• Gold bullion and jewelry are favored investments in Asia where the number of middle class and wealthy people is rising in huge numbers. This has triggered a heavy increase in demand for gold.


• Costs for labor and oil needed for machinery and transport have gone up.  This, combined with a number of labor strikes, places a strain on the supply.

Add to this that manufacturers usually only buy gold as orders are placed and you can easily see why something ordered 6 months ago, that sold out, may not be able to be ordered for the same price today. Fortunately QVC has immense buying power and, according to the World Gold Council, is the largest retailer of gold jewelry in the US. Because of this manufacturers are very eager to work on smaller margins per piece, and those savings are passed on to you!

In September QVC celebrates fall Fashion! But just as no gift is complete without its ribbon, no fashion is complete without accessories. To help you “glow” through fall in a fashionable and versatile way QVC is bringing you a treasure trove of gold. Fashionista’s won’t want to miss the Vicenza Style shows on September 16, 17 or 18. There’s a look for every taste and style!

If you’re a person who loves gold with some sparkle, get ready for a Discover Diamonique event on September 26 through 28 featuring a myriad of designer pieces from Erica Courtney, Hidalgo and David English, as well as classic Epiphany styles. Start thinking now about completing your fall fashion by taking a look at this selection of top-rated Diamonique pieces set into gold. Let me know what one’s you love!