Blogs

Introducing the Denim & Co. ""How Modern"" Boot Cut Jeans!

by on ‎09-20-2013 10:54 AM

Hi Ladies!  It’s Heather from the Design Team, and Kathy is here today from the Quality Department.   We are really excited to tell you about the new jean style we’ve been working on for the upcoming TSV on Saturday, September 21st.   It’s our new “How Modern” 5 pocket boot cut jean!  It’s a great go-to basic jean in a soft comfortable stretch denim fabric.  It has a classic 5-pocket styling with the customer favorite boot cut leg.  And it comes in great color additions for your wardrobe that will take you from fall to spring.



We’ve heard your feedback looking for a modern waist boot cut jean, and our in-house design & sourcing team developed this updated & fresh style to meet those requests.  We found this great new stretch denim and chose some great basic colors, like dark indigo, antique & black, as well as some beautiful colors, like evergreen, wine & chestnut.  We added some subtle stylish "bling" in the form of jeweled rivets & buttons.  And we kept the fit you loved sitting slightly below your natural waist and being fitted in the hip and thigh.   



We are so excited about the jean and wanted to do everything we could to make sure the customer felt the same way, so we decided to conduct a wear test…… We had over 50 samples in an assortment of sizes & colors, and our whole team gathered to measure them.  




We gathered volunteers in all shapes and sizes and asked them to provide their opinions – everything from fit, fabric, styling, color, performance, and laundering.  It was a positive experience and we received some really great feedback.  We can’t wait to hear what you think about this style!  So be on the lookout for this TSV on September 21st!    And in the meantime, let us know which color you are most excited about adding to your wardrobe!


 


Black, Antique, Evergreen, Chestnut, Wine, Dark Indigo



Let us know in the comments section below.  We love hearing from you!


 


Heather & Kathy