Blogs

The Dawn of a New Foundation

by on ‎02-21-2014 04:33 PM

I can finally let you in on a BIG secret! Yes, the rumors are true. Yes, you heard it right. And yes, you can believe what you're seeing. Drumroll, please…


Introducing bareSkin™ Brightening Serum Foundation SPF 20, bareMinerals® first-ever foundation in a liquid form. Liquid? Yes, but liquid done the bareMinerals way. bareSkin is going to blow you away. I assure you it’s like nothing you’ve ever seen or felt before.


bareSkin


Here’s the deal. We know women are on a constant quest to achieve perfect-looking skin (including you and me both, right?). We've been there, right alongside them in that quest. We're obsessed with giving women alternatives to traditional foundations, following our less-is-more philosophy.


Millions of women have found their perfect foundation with bareMinerals Original Foundation. We started a revolution. But, we know there are millions of you out there who are more partial to liquid foundation. So, being the problem solvers we are, we were determined to give you a solution: a beautiful liquid foundation done the bareMinerals way. Something you'll feel good about putting on, and something that'll give amazing coverage while looking and feeling like beautiful bare skin. And that, my friends, is exactly what bareSkin Foundation does. It follows our bareMinerals philosophy to a tee (it was nonnegotiable, really). Flawless coverage. Famous no-makeup look and feel.


Let me share some major bareSkin scoop:


The formula is so innovative and unique. In fact, it doesn’t look, feel, or behave like a normal liquid foundation at all. I describe the texture as "liquid silk." It’s an ultra-thin, skin-perfecting fluid that’s a tone-correcting foundation and skin-care serum all in one. Genius. The goal was for it to feel like a skin-care serum. It’s virtually weightless on the skin.


bareSkin delivers a radiant, more youthful-looking appearance while providing seamless, adjustable coverage with a natural finish. Trust me, the coverage is insane, and a little goes a long way. I couldn’t believe it the first time I put it on my skin. I was a skeptic-turned-believer in a matter of moments. You won’t believe the lightweight feel, easy blendability, and flawless coverage. But guess what? It looks like YOU. Beautiful bare skin.


The skin-loving formula is hypoallergenic, noncomedogenic (won’t clog pores!), and dermatologist tested. No oil. No silicone. No parabens. No fragrance.


The skin-care benefits are also amazing. The mineral foundation target skin imperfections with key ingredients like vitamin C, and mineral sunscreen provides broad spectrum SPF 20.


Now, I have to tell you about the brand-new, genius brush. Welcome the Perfecting Face Brush (trust me, it's going to revolutionize foundation application). It’s designed specifically for bareSkin Foundation and has a one-of-a-kind reservoir that holds the fluid formula while the longer bristles smooth out the application. Drop by drop, you'll achieve adjustable flawless coverage. The brush has been all the rage.


Perfecting Face Brush

Perfecting Face Brush


Application is key. The bareSkin motto? Shake. Drop. Buff. (You can turn it into a dance if you want to…we all have back at the office). Shaking is SUPER important, then 1–2 drops at a time to build coverage. I swear, 1–2 is all you need, then add drop by drop for additional coverage. Check out my application video for additional tips!


shake, drop, buff


So, there you have it: bareSkin Foundation. Like I said, it’s going to blow your mind. I'll continue to blog about it over the next few weeks, hopefully answering all of your questions and providing you with more tips, tricks, and behind-the-scenes scoop as we introduce this ground-breaking foundation to the world.


Here’s to beautiful skin…


—Jessica Foust


Questions? You can always find me on Facebook and Instagram.