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Sarah_Potempa

Creating a Hairstyle for New York Fashion Week

by on ‎02-18-2014 06:37 PM

I love New York Fashion Week. It gives the city such a fun energy and the shows are always so inspiring to see. This year, I styled the hair for the DANNIJO Fall/Winter 2014 Presentation. The theme of the show was coined "BOXERina." It was brought to life with a boxing ring, beautiful ballet dancers, dramatic hair, and the amazing collection of DANNIJO jewelry.


Sarah Fashion Week


My vision behind the hair focused on marrying the graceful nature of a ballerina and the tough appearance of a boxer. I also wanted to create a look that was flattering from all angles and could stay together through a two-hour performance. I created a funky faux hawk with my Wrap-Up and Half-Up. Check out my behind-the-scenes and how-to photos below.


Sarah Fashion


Braids


Finished Look


The show was amazing and I had so much fun styling all the wonderful dancers. It was also really special to work with another sister-run company. I hope you enjoy!


 


Xo,


 


Sarah Potempa

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