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Sneak Peek: The Making of Baked Elements Foundation...with Love from Italy!

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Laura Geller Beauty is renowned as the pioneer of Baked products—cult-favorite, multitasking powders that deliver remarkably vibrant color.

A brand new innovation in Baked, Baked Elements Foundation, is a hydrating, creamy Baked powder that has a less opaque finish than the typical pressed powder, so the look remains natural-looking without compromising buildable coverage. Baked Elements Foundation contains hyaluronic acid, which helps skin feel more hydrated, and vitamin E and jojoba oil, to help refresh and smooth skin.

Of the women who tried Baked Elements Foundation:

100% of women saw an improvement in skin hydration immediately after use

100% of women saw an improvement in the look of fine lines immediately after use

100% of women saw an improvement in skin radiance immediately after use

100% of women saw an improvement in the evenness of skin tone immediately after use

In order to create this luxurious, medium-to-full buildable coverage foundation, only the highest quality pigments are mixed with the Italian thermal spring water and Baked for 24 hours on terracotta tiles. They are then hand-finished into creamy domes of powder by Italian artisans.

Crafted without additional powders or fillers that can cloud color, the micronized Baked pigments wear color-true and blend seamlessly to create the lightweight, flawless, and multidimensional finish of healthy-looking skin.

The proprietary process allows for the creation of shades customized for your individual needs. Available in six shades, Porcelain, Fair, Light, Medium, Golden Medium, and Tan, Baked Elements Foundation wears beautifully and comfortably throughout the day.

I hope this explains the images you will see in our first ever video of our production process!

Tune in to QVC on 9/16 for a special collection featuring the brand new Baked Elements Foundation.