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Let’s face it, when it comes to our beauty routine, we're always on the lookout for multitasking products that save us time and are easy to use. Between skin care, makeup, hair prepping and styling, and using our beloved devices, we sometimes feel like “keeping up” our appearance can be a second job.

Enter fireworks, trumpets, and Alterna’s newest creation: Caviar Complete Correction CC Cream, our FIRST-EVER CC cream for HAIR!

Just like CC creams for the skin were created as multitasking lifesavers, Alterna wanted to give women CC cream for the hair, which acts as a leave-in treatment, styler, finisher, and so much more.

Caviar CC Cream helps perfect hair by providing multiple benefits in one step:

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  Moisture

  
  


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  Shine

  
  


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  Smoothness

  
  


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  Softness

  
  


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  Manageability

  
  


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  Light hold

  
  


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  Heat protection

  
  

 The great thing about this product is you can apply it on damp hair prior to blow drying for treatment and styling benefits, and/or on dry hair for light hold and beautifully finished shine. It doesn’t matter if you have thick or thin hair, it’s made for all hair types.

Use Caviar CC Cream every day at any time and say goodbye to multistep, time-crunched mornings.

See how Katie Holmes, Alterna’s co-owner and brand spokesperson, uses Caviar CC Cream on her own hair in this video:

Caviar CC Cream was used on Katie’s hair at the shoot to keep it looking flawless from beginning to end.

“Caviar CC Cream is one of my go-tos. It’s a 'does-it-all' product, so it saves me a lot of time. I’m a mom and I travel a lot for work, so I love anything that helps me multitask.”

                                                                                                                                               —Katie Holmes

You can also watch me demonstrate Caviar CC Cream during a special three-hour Tuesday Night Beauty on August 27 with program host Jill Bauer!

See you then!

—Alberti