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Claudia Lucas - Beauty Merchandise Dire

British Beauty

by on ‎03-27-2013 09:47 AM

I have been the lead beauty buyer at QVC for the past two and half years. I am very excited and proud about our British Beauty premiere because I am actually a Brit myself! I moved to the United States nine years ago but have worked in beauty my whole career.


Growing up in beauty it was rare to see brands that originated in the UK. The British have been a late comer to the beauty scene, but all that started to change a few years ago. Beauty is now one of the most progressive markets in the UK, which is now buzzing with new beauty brands like The Sanctuary, SPACE.NK, and Lulu.


I hope you enjoy the product assortment we have put together to celebrate British Beauty. It’s really the tip of the iceberg and we hope to continue to bring you new beauty innovations not just from “Cool Britannia” but from all over the world.

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