We Are Searching For The Next Big Thing In Beauty!

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It is awards season, and not just for actors and actresses! Beauty brands, big and small, are competing for the industry’s highest honor, The Cosmetic Executive Women (CEW) Awards, Beauty’s Insider’s Choice Awards. CEW Members (people working in the field of beauty) vote on the most innovative products of the year.

Each year, our QVC beauty team heads to New York to walk the countless isles at the Product Demonstration event. It’s a chance for companies to show off their new products in an effort to get some votes. We always go with a different agenda. We look for products and brands that you, our QVC customer, would like to see. Over the years, our team has “discovered” some incredible people. In fact, three years ago, Jamie Kern Lima from It Cosmetics, says she “nervously approached” a QVC beauty buyer, hoping to someday be on your television screen. We all loved her and now she is one of our most popular color cosmetic brands. At the Product Demonstrations, she pulled me aside and told me that meeting the QVC team at CEW changed her life and she still gets teary-eyed talking about it (she is the sweetest!)

So, based stories like Jamie’s and our strong partnership with CEW, for the first time ever, CEW has added the QVC Beauty Quest to the list of awards. They are calling it the next “big thing” in beauty. Here’s a quote from the CEW website that sums it up nicely:

“Part of QVC’s success model is that they build trust with the consumer through the power of the relationship so they’re looking at a product that has the ability to emotionally connect with the customer and deliver great results and benefits!”

As we walked the isles last week, there were several exciting companies, people, and products that stood out. Now we need to narrow them down. We will announce the finalists in April. The winner will be announced at the 2013 Beauty Insiders’ Choice Awards Luncheon in May. Then, our winning product will be featured during our CEW show this summer on QVC! I'll be keeping you posted about all things CEW on my Facebook page.