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The IT Cosmetics Blog by Jamie Kern

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What a Night, What a Moment Together!

Posted by Jamie Kern Lima 1351784879.677
Wow, what a night and what an amazing moment. Together, we won our very first QVC Customer Choice Beauty Awards! I am so overwhelmed with emotion and gratitude and feel so blessed. The night began with standing in the Stage 3 Studio about three hours prior to the show to take our "before" shots with models. That's when it started to hit me. I stood in that exact same spot two years prior while launching our brand and Bye Bye Under Eye Concealer for the very first time on QVC. I vividly remember that night in 2010. We had just 10 minutes to share our concealer with all of you, and depending on how it went, we might or might not have ever gotten a chance to be on QVC again. I remember shaking like a leaf that night, and I was so nervous that my skin was the most red I have ever seen it. My husband told me, “You’re going to have a great before shot,” which I don’t think was necessarily a compliment (lol). We were still a very new, very small brand that I knew made great, powerful products. I believed they'd make women’s lives better with all of my heart, but the hardest part of being a small brand is getting the word out about your product. That night in September 2010, I stood in the Stage 3 Studio, went live on air with host Lisa Mason, and tried to demonstrate how our concealer doesn’t crease by bending my wrist back and forth. I was shaking so much that Lisa pushed my hand down in the middle of the broadcast because it looked so bad. I was so very nervous and praying for the right words to be able to truly show why our product is so different because I thought it could've been our only chance. We sold out, and I remember tears running down my face at the very end of the segment. That was the last time I cried inside the QVC building, until standing in that exact same spot last night three hours prior to the awards show.
Thanks to all of you, our amazing IT girls, IT moms, IT grandmas, and IT survivors. We have been able to continue this amazing journey with an amazing partner, QVC. Last night, two years later, while standing in that exact same spot in Studio 3, I was truly overcome with emotion thinking about all that has happened because of you. What started with our concealer and a 10-minute chance has now led to the 2012 QVC Customer Choice Award for Best Concealer. WOW! When we launched our Brow Power pencil on QVC, I was so honored to share that, for every one we sell, we donate one to the American Cancer Society’s Look Good, Feel Better program to help women face the effects of cancer with more confidence. Because of you, more than 60,000 women facing cancer are getting Brow Power pencils this year, and Brow Power won the 2012 QVC Customer Choice Beauty Award for Best Brow. Words cannot express how grateful I am for each and every one of you. I pour my heart and soul into making products designed to solve all of our beauty problems (you know I have a lot of them J). This is what I stay up late at night thinking about and what makes me spring out of bed in the morning to do. This is my passion and my mission. You are as much a part of IT as I am, and I feel so blessed, grateful, and honored to share this journey with you.
Love, Xs, and Os,
P.S. Here are some really fun pics from last night!
The closing of the awards show, so much fun!
Jamie & Mari Lyn
Fun with Mary Lyn from philosophy, she had so many awards they couldn't all fit in the pic!
Mari Lyn & Jamie
Love Mari Lyn from philosophy!
The Girls
Hanging with the girl; Mally, Laura, Sandra & Jessica!
Mally, Jamie & Laura
After the show, with the beautiful Mally & Laura!
Our beautifl, amazing models!
Jamie & husband Paulo
Me and my husband Paulo (I decided not to post the ones where he was making Zoolander model faces)!

Blog Author Posts
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HappyDaze1351804695.69720152 PostsRegistered 6/13/2012

Jamie, you seem like a very genuine, down to earth lady and I wish you continued success with your line. Congratulations on your award!

Sapphire 551351805214.613104 PostsRegistered 12/14/2011

Congrats Jamie...thank you for your wonderful products and for sharing your photos with us...wishing you continued success.

Happy Holidays!

Sapphire 551351805217.33104 PostsRegistered 12/14/2011

Congrats Jamie...thank you for your wonderful products and for sharing your photos with us...wishing you continued success.

Happy Holidays!

Sapphire 551351805218.97104 PostsRegistered 12/14/2011

Congrats Jamie...thank you for your wonderful products and for sharing your photos with us...wishing you continued success.

Happy Holidays!

deja vu1351867847.686279 PostsRegistered 7/9/2007East Coast

Jamie I'm happy for you, and I really do like your line...I'm glad it was a good night for you.

I'd still like to see the pic's of your hubby making the Zoolander model faces though !!

~ life is short~pick your battles ~

Snow Owl1351876276.752660 PostsRegistered 10/14/2011

Congratulations, Jamie! You are one beautiful lady and I'm so happy for you! Your products are awesome and I wish you much success. Again, congratulations on your awards!

PS - I'd like to see the Zoolander model pics, too! :D

lovesscent1351885587.57752 PostsRegistered 3/7/2008

Congratulations, Jamie! I discovered your wonderful concealer on the southern channel. They gave you a very good start. I like to read this forum, but like the prices/shipping costs on that channel. Wish you the best!

Karena1351900567.35892 PostsRegistered 6/30/2008Bay Area, California

Congratulations, Jamie!! I have been following your brand since before you came to QVC and I remember your first presentation with Lisa Mason!! You were so cute and I remember your tears, which I knew were very genuine and your humility was so endearing! That's what I like most about you, Jamie! I know you've heard this before, but when I tried your BBUE concealer, it was the first time I was able to cover my dark circles. I had tried to many concealers and was always a little disappointed. Now there are many highly-pigmented concealers, but none compare to BBUE!

Looking forward to more great products and TSVs!! I love, love, love the Holiday Lip Vitality Collection!

Thanks so much, Jamie!!

baby burns1351908239.388793 PostsRegistered 12/9/2007

hi jamie, i'am so happy you came to qvc, you help me, visit a new of a different way to look and feel, it has really paid of, all my family and friends cannot believe how great i look in all your makeup!! i gave them all the numbers and said, ok you can order your own. you and your husband look like you belong toghter! you are my hero, i know it had to be hard stepping out there the first time, my knees would have been knocking, you did great! you could not tell you were nervous, you are a natural, girl! i was amazed when you showed us your face, now that took guts, girl. to think all those women, are getting makeup because of what we are buying, gives me chills. do not ever leave qvc, you are very important to us, thank you for liking us too!!!! i own everything you have brought to us, and girl iam looking good!!!

Homebody11351917542.6831897 PostsRegistered 7/23/2005

Congrats on your wins. I just wanted to you know that I am one of the 60,000 cancer patients who have received you eyebrow pencil and thank you very much for that. I also use your concealer.

Do not judge me by my past...I'm not in the past anymore. Accept me for who I am because this is me TODAY.

deelor1352040754.6231191 PostsRegistered 7/4/2007

Congratulations Jamie from all of us at Statement Skincare & Cosmetics.

You deserve to win, you are an awesome entrepenure!

lovejoy2u1361485281.67776 PostsRegistered 9/22/2010

Hi jamiee or anyone who can assist me. the Q did a presentation with IT cosmetics for foundation that covered tatoos on the arm, do you know the name and item number for that product. many thanks

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