Blogs

Hello! I’m so happy to be back on air at the Q this month. As always, our shows are loaded with tons of new products...and one really huge debut! You might've already heard the buzz. Drum roll, please…we're introducing a new member to our foundation family: bareMinerals READY SPF 20 Foundation. It's our first-ever solid mineral foundation and you're among the first to see it! This new superstar wanted a flashy debut, so it’s launching in a QVC-exclusive*, custom silver compact and will be paired with a matching Precision Face Brush.

bareMinerals READY SPF 20 Foundation and Brush

You guys, this is good. And it was totally worth the wait. Here's what you need to know about our newest innovation, which I promise is so much more than a foundation.

A solid? Yes. Everything you love about bareMinerals, but now in a perfectly portable, solid form. The supremely hydrating formula gives invisible, long-wearing coverage with our signature no-makeup look and feel. It looks like a powder, feels like a cream, and delivers incredible skin benefits.

Minerals? Yes, of course. The silky formula is powered with micro-encapsulated Glycerin and Humic Acid and Rose Hip Seed Oil.

The coverage? Buildable sheer to full coverage. A little goes a long way and the coverage is phenomenal. "Tap, buff" is the cool, new application technique. Gently tap the brush into the product (the smallest coating will do), and then buff it onto your skin in long strokes. Keep buffing and watch the magic happen.

The finish? Natural-looking. And that's the best way to describe it—natural-looking and perfect. It’s not too luminous and not too matte. It's somewhere right in between, so it really looks like your skin.

Natural SPF 20? Check.

Feather-light feel? Check.

I really could go on and on. The bottom line is we take complexions seriously. If we're adding a new member to our foundation family, you can guarantee it’s going to be a game changer. bareMinerals READY SPF 20 Foundation is like something you’ve never experienced from a solid foundation. It has been my best buddy for the past few months. I’m so excited we can finally share it with you! I can't wait for you to try it.

—Jessica

P.S. Please share your comments on my Facebook page. I can’t wait to hear how much you love it!

*bareMinerals READY SPF 20 Foundation and Brush is exclusive to QVC until 2/15/2013.