Blogs

In 1993, Alina and I created a small collection of oval soaps. We wrapped each one by hand with ornate paper, tied it with a delicate wire, and topped it with a semiprecious stone—all while sitting at our kitchen table! The scents were amazing, the formulas were luxurious, and they were the start of Fresh as we know it.

We’ve come a long way from our kitchen table, but Alina and I still travel the globe seeking out natural ingredients used in time-honored traditions. Our proprietary Umbrian Clay of Nocera Umbra, Italy has been used in therapeutic treatments since the 6th century B.C. And the exclusive Crème Ancienne, our antiaging formula was inspired by the world’s first emulsion-based cream of the 2nd century A.D.

Speaking of Ancienne, I want you to be the first to know that I’m unveiling the newest member of the collection during our one-hour show on July 5 at 8pm ET with Sandra. Elixir Ancien is now available in a special size made just for QVC. Formulated with our proprietary blend of refined oils, it's an effective antiaging skin-care treatment. Be sure to tune in to see what all of the antiaging buzz is about!

Whether it's a childhood memory, an ancient tradition, or a natural ingredient, Alina and I are infinitely inspired by our surroundings.

Check out the video below for a look at the moments that make up our Fresh life.

What moments make up your Fresh life?

—Lev Glazman