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Hello, It Girls! I'm so excited to share with you a little more about It Cosmetics and three of our top products that many of you have called life changing (and if you’ve seen me on air, you know they sure are life changing for me, too!). At It Cosmetics, which stands for Innovative Technology Cosmetics, we're really proud to say that our number one goal is to deliver true beauty problem solvers that make you look and feel your most beautiful. We're able to create innovative products that truly make a difference and hopefully make your life easier! In fact, we often spend 2–3 years developing and formulating the perfect problem solvers that marry high science, antiaging skin care, and high performance, long-lasting color cosmetics. The result is new ways to solve problems and help you look your most beautiful! For our first It Cosmetics blog entry, I was asked to share a bit about three of our hero products that are fantastic ways to try our line for the first time: Bye Bye Under Eye Antiaging Concealer, Bye Bye Pores HD Micro-Finishing Powder, and our Brow Power Universal Eye Brow Pencil. And if you're already an It Girl, I’ve included a personal story about one of these products that you might already own, but may not be aware of the beautiful impact you're having on other women by owning it!

Bye Bye Under Eye has been coined the "HG (Holy Grail) of Concealers." I actually have a sweet spot close to my heart for this product because it's the item that brought us to QVC and the very first one we launched here! Bye Bye Under Eye is an antiaging treatment concealer that delivers highly pigmented, perfect coverage and antiaging technology to help minimize the appearance of lines, wrinkles, and discoloration and help conceal dark circles, age spots, and redness without settling into lines and wrinkles. It's super hydrating, as well, so it helps give you a more radiant looking, airbrushed complexion. And speaking of airbrushed complexions…

After hitting my 30s and dealing with those lovely, ever-changing hormones, my pores and skin sensitivity decided to take on lives of their own. Don’t you just love hormones? Thank goodness we developed Bye Bye Pores HD Micro-Finishing Powder! It's designed to blur away the look of pores, fine lines, and wrinkles and give skin a flawless airbrush finish. Plus, it doesn’t dry, crease, or crack the way most powders do because, instead of using talc, we use silk and hydrolyzed collagen. It also absorbs shine and is the perfect finishing touch over any liquid, mineral, and powder foundation you might already use, or even over your bare skin or moisturizer.

Now I know mothers aren't supposed to pick a favorite child, but truth be told, Brow Power Universal Brow Pencil is mine. You might be in the same boat as me. Years of over-plucking combined with lovely hormonal issues have made my brows nearly invisible! When I was working as a TV news anchor quite a while ago, I learned that eyebrows are the one feature on your face that are a MUST because they give you that frame of symmetry, and symmetry is what equates to beauty in the human eye. So, for me (and I know many of you, too), filling in brows is a necessary part of my daily routine, just like brushing my teeth. It took over three years in the lab, but we were able to create the perfect brow pencil. It's so easy to use, is truly goof-proof, is infused with great brow-enhancing ingredients, and is designed to look natural, just like real hair. I'm so passionate about this product that we partnered with the Look Good, Feel Better program for women facing cancer, and for every single Brow Power pencil we sell as a company, It Cosmetics donates one to a woman coping with cancer to help her face side effects with more confidence. It's truly exciting to hear from you, our amazing QVC It Girls, about your love of Brow Power, and I immediately think about how amazing it is that you're loving your brows. What's more is you also gave another woman beautiful brows and hopefully a bit more confidence in her battle and difficult journey. We're so passionate about our contributions to the Look Good, Feel Better program. Many of us here at It Cosmetics, including myself, and many of you have unfortunately had this disease affect our families and loved ones. So, we're so proud that your Brow Power pencil is a gift that keeps on giving, beyond just beautiful brows! It really is powerful!

Solving beauty problems and making women's lives easier and more beautiful...that's what It Cosmetics is all about! Sharing these products with you, our QVC family, is a true honor! We love hearing from all our It Girls here at QVC and are truly grateful that you've welcomed us into your homes. We're super excited to share more of our innovative products with you and some new launches live this Thursday, June 28, at 3pm ET and Friday, June 29, at 2am and 10pm ET. We'd also love to chat with you and hope you join us on our It Cosmetics Facebook page!

XOXO!
Love,
—Jamie