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QVC Beauty Blog


My Beauty Discovery: Epilation

Last Reply by Jianna 1390248883.433 | Started by Claudia Lucas - Beauty Merchandise Director in Beauty Banter, TSV Talk

I have been a buyer in the beauty business for more than 20 years. In that time, as you can imagine, I have seen a lot—and it's hard to surprise me! But, it does happen from time to time. This year, I made a personal discovery that had been under my nose for years: epilation—hair removal that works by mass-plucking hair. I had always dismissed this as a way to remove unwanted hair. Over the years, I have waxed, shaved, and plucked. It's a non-stop chore. Earlier this year when we were reviewing product with Emjoi, they convinced me to try their epilator. I was skeptical as I hea... Continue Reading

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My Top Fragrance Gift Picks

Started by Claudia Lucas - Beauty Merchandise Director in Beauty Banter, Gift Tip Blogs, Beauty's Best Gifts 1384958177

I always think receiving fragrance as a gift is very special. If you're still thinking about your holiday-shopping list, think about giving the gift of fine fragrance. It works for everyone, from your sister to your aunt to your BFF. To give you some help, I’ve picked my top five favorite fragrance gifts this year.   1. The Blend 10-Piece Rollerball Fragrance Custom Blending Kit  2. Dennis Basso Fragrance Gift Set with Bag  3. Penhaligon's 5-Piece Fragrance Discovery Set  4. philosophy home & away holiday fragrance duo  5. FABULOUS Isaac Mizrahi... Continue Reading

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Fabulous Holiday Beauty Gifts at Great Values

Started by Claudia Lucas - Beauty Merchandise Director in Beauty Banter, Beauty's Best Gifts 1383077483.92

Christmas is now less than two months away and it's really time to start thinking seriously about your gift lists. At QVC, we have amazing beauty gift ideas for you. Each week, I'll be highlighting suggestions for everyone on your list. Have a lot of people to shop for? We've put together some great bundled packages that can be given as whole gifts or just as easily broken up into several. To make things even easier, some include separate gift bags. When you do the math, it’s a wonderful way to get fabulous gifts or stocking stuffers for everyone on your list. Here are a few suggestions... Continue Reading

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Foundation Wardrobe

Last Reply by That Girl 1404025967.443 | Started by Claudia Lucas - Beauty Merchandise Director in Beauty Banter

  Last week, my Color Buyer and I discussed potential Today's Special Value® ideas for 2014. I mentioned that I have a foundation "wardrobe." She asked what I meant and I explained that I use a variety of foundation formulas for different things. For example, during the week when I'm at work, I use a powder foundation. I like it because it's quick and the coverage is good. On the weekends, I don't really like to wear a lot of makeup, so I switch out my powder foundation for a CC cream. It's more lightweight and gives the added benefit of SPF, which is important because I tend to be o... Continue Reading

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Runway Beauty Trends & Fall Makeup Changeups

Started by Claudia Lucas - Beauty Merchandise Director in Beauty Banter, Fashion Talk 1379965612.33

    I was lucky enough to attend several runway shows during Mercedes-Benz Fashion Week earlier this month. Each season, our dear friend Mally Roncal does the makeup for the Tracy Reese runway show. Before the show, I got to go backstage to check out the look Mally created.  I always like to see what makeup trends emerge on the runway. At this show, it was interesting to see that the cat eye is still very much with us. Nails also continue to be a strong statement. The trend that caught my attention the most was body art. I'm not really a fan of tattoos, but I thought this te... Continue Reading

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New Beauty Products & Concepts in Store for 2014

Started by Claudia Lucas - Beauty Merchandise Director in Beauty Banter 1374254547.95

  I just got back from the annual Cosmoprof North America show in Las Vegas. It’s the largest beauty trade show in America and it covers all aspects of the beauty business. While I was there, I caught up with Maureen Kelly from tarte. She and her team were looking at new product formulas and concepts. She showed me an interesting SPF formula she really liked for a future foundation product. This year, we also held an “open see” for beauty vendors who are interested in selling their products on QVC. Approximately 20 vendors showed us ... Continue Reading

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British Beauty

Last Reply by cherubim 1378147165.283 | Started by Claudia Lucas - Beauty Merchandise Director in Beauty Banter

I have been the lead beauty buyer at QVC for the past two and half years. I am very excited and proud about our British Beauty premiere because I am actually a Brit myself! I moved to the United States nine years ago but have worked in beauty my whole career. Growing up in beauty it was rare to see brands that originated in the UK. The British have been a late comer to the beauty scene, but all that started to change a few years ago. Beauty is now one of the most progressive markets in the UK, which is now buzzing with new beauty brands like The Sanctuary, SPACE.NK, a... Continue Reading

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Thanks for Tuning in to My On-Air Debut

Started by Claudia Lucas - Beauty Merchandise Director in Beauty Banter 1353076619.75

On Tuesday, I had the great privilege of presenting our Liptastic and Lashtastic Discovery Kits on air to you, our customer, in our Tuesday Night Beauty show. It was great fun, and I now have a real appreciation for all of our beauty guests who do this day in and day out. Believe me, it's not easy and I was quite nervous. It’s not every day that you get to talk to 95 million homes! I'd like to thank everyone here at the Q for their help, especially my team members, Melanie, Nicole, and Marissa. In addition, I'd also like to thank Mally who did my makeup and Sarah Potempa who di... Continue Reading

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QVC Customer Choice Beauty Awards, Nails & Discovery Kits

Last Reply by bhn 1353287699.603 | Started by Claudia Lucas - Beauty Merchandise Director in Beauty Banter

Hello, everyone. Well, it’s been a crazy week! Many of us, including myself, were affected by Hurricane Sandy. I sincerely hope things are on their way back to normal for all of you. Despite the storm affecting much of the East Coast, we had an amazing QVC Customer Choice Beauty Awards show last Tuesday. Thank you for your votes and congratulations to all our winners. To get a full list of all the winning products, click here.   In the Beauty office this week, we're going crazy for nails. We're testing and trying not only new colors, but also different techniques. My favorite... Continue Reading

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I'm Back with My Top 10 Beauty Gift Ideas for November!

Started by Claudia Lucas - Beauty Merchandise Director in Beauty Banter 1351877777.74

Hello again! For the last two years, I've been striving to strengthen and develop QVC's beauty product content. Some of you commented that I have the best job, and you're right! But, because we're constantly on the lookout for the next-best brands and products to add to our already-amazing selection, it can be quite time consuming. I've missed talking to you and your feedback is so important to me, so I wanted to reopen our lines of communication in time for the holiday shopping season!   Here at QVC, we're pleased to launch our collection of... Continue Reading

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