Last month, I had the honor of presenting the 2008 QStar Customer Focus award to Alayna Pagano, the vendor representative for Clarks shoes. This was QVC’s 10th annual QStar awards, a celebration which recognizes top performing vendors in a variety of categories.

It was a proud moment for me. I had the chance to talk to a room full of admirable vendors about QVC’s passion for service excellence. And then I shared some reasons why Clarks deserved this achievement.

With Clarks, their excellence goes beyond the exceptionally comfortable leather shoes they’re known for. Clarks CONSISTENTLY demonstrates an impressive level of care with customers, helping us be at our best 24 hours a day for you.

Here’s a little about the service sense driving this brand’s efforts to delight you as a customer.

• In August, Clarks’ product experts travelled to QVC’s four call centers. In several educational seminars, they invested a lot of time to demonstrate the colors and features of samples of their shoes for our representatives. This type of one-to-one session builds our representatives’ product knowledge to help you when you need us.

• Anticipating customers’ needs for more narrow and wide widths, Clarks has begun to expand this size assortment at QVC.com. Additionally, to present a more fresh style on air, the brand is updating both its Clarks, Privo by Clarks, and Clarks Artisan Collection product lines.

• Clarks is offering more men’s shoes: responding to your feedback, Clarks is featuring several new styles in its men’s shoe line on QVC.com.

I use this blog as my platform to tell you about the care, effort and attention that goes into everything we do for you. Clarks walks with us in those endeavors every step of the way.

I’ll close by sharing the names of the other nominees for the Customer Focus QStar award category: SPANX, Joan Rivers Worldwide, and TomTom, Inc.

All the best,
Dan